Zazza needed to sell more products in Spain and the United States. Each day, a new product is added to the store. The founder of Zazza reached out to us and complained about the little sales being generated from their Digital Marketing Campaigns, These were the problems Zazza was facing at the time.

• Low Conversions:
  The store was generating low conversions from their social media campaigns. They needed this to change and get more conversions rolling in.
• High Cost Per Sale:
  Because of the low conversions generated from the already running campaigns, the cost per lead skyrocketed and the ROAS was on the negative side.

Our Team of Experts at Badrostechies had a look at the running campaign and stopped the running campaign. We then made new ones and recorded an improvement in conversions. We took these steps to improve Zazza’s Conversions:

• Audience Research:
  We carried out a targeted audience research with interests of potential buyers. After, we created a buyer profile to represent potential customers.
• Campaign Creation:
  After we got the audience and creatives ready, we swung into action. We created a campaign for Add to Carts. A carousel campaign containing products of the same type but different colors. We made a split test at the Adset Level. We picked the winning Adset after 7 days.
• Retargeting:
  After the first campaign for Add to Carts ended, we created a retargeting campaign for purchases. Although we got some purchases from the Add to Carts campaign, we needed more to break even. So, we made a retargeting campaign for purchases and it performed really well.

At the end of our work with Zazza, we achieved great results and an improved conversions. This led to a good relationship and Badrostechies and Zazza worked together 3 more times.